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MOET
HENNESSY
GERMANY

BELVEDERE
VODKA

GERMAN LAUNCH
BELVEDERE IX

GUERILLA & WEB 2.0
STRATEGY AND
COMMUNICATION

APRIL / MAI
2009

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WE WERE ASKED BY MOET-HENNESSY TO DEVELOP AND REALIZE AN AUTHENTIC, NON-CLASSIC LAUNCH STRATEGY & COMMUNICATION PLAN TO PRE-EDUCATE NITE-CLUBBERS ABOUT THE UPCOMING NEW SUPER PREMIUM VODKA BELVEDERE IX.

BUT WITHOUT GIVING AWAY TOO MUCH...

IN A NUTSHELL: WE HAD TO DEVELOP A MYSTERY THAT PEOPLE WANT TO UNVEIL

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